25th February 2021

In The Moment Marketing

We don’t need to tell you this but the world which we consume products and services has changed beyond recognition and with a swipe and a click we can access services and make purchases without even leaving our armchair.

Great news for the consumer and great news for the marketer.. or is it? As product lifecycles get shorter speed to market becomes even more important and getting to your consumer at the right time with tailored, personalised and relevant messages is key to securing customer loyalty and that all important click, visit or purchase, after all, according to Smarter HQ Privacy & Personalisation Report 2019 with 72% of consumers saying they now only engage with marketing messages tailored to their interests.

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