Stop Scrolling, Start Printing: Tourism Marketing Ideas Backed By Data

Look, we get it. The digital landscape is a whirlwind. You're juggling social media algorithms, PPC campaigns, and influencer collaborations. But in the rush to digital dominance, are you overlooking a powerful, tangible asset? Print marketing isn't dead; it's in fact on the cusp of a massive comeback... and the data backs it up.

Here's your roadmap of tourism marketing ideas to help you leverage print's unique strengths and cut through the digital noise, supported by compelling statistics:

1. resonating on a deeper level than digital:

longevity and engagement

JICMAIL consistently shows that direct mail has a longer lifespan in the home than digital ads. On average, mail remains in the home for over a week, with many items being revisited multiple times. This means your travel brochure has sustained exposure, unlike a fleeting social media post

tangible impact

Studies have indicated that physical mail drives higher emotional engagement than digital communications. The tactile experience of holding a high-quality brochure resonates on a deeper level, making your travel destination more memorable

2. elevate the brand narrative:

attention and retention

Mail is often shared within households, creating a multiplier effect that increases your reach and reinforces your brand message. Imagine your luxury travel brochure being passed around a family, sparking multiple conversations.

driving digital action

MarketReach research reveals that direct mail can significantly boost online engagement and be a fantastic tourism marketing idea. Including a QR code or personalised URL in your print materials can drive traffic to your website and booking platforms, bridging the gap between physical and digital. With this "trackable" traffic, you can measure the efforts of your print marketing. So print marketing efforts certainly don't need to be lose in the ether!

3. target with precision:

personalisation pays off

JICMAIL data indicates that personalised marketing mail, with relevant offers and information, generates higher engagement rates. Tailoring your travel brochures to specific demographics and interests can significantly improve response rates, making it a great tourism marketing idea to have in your toolkit.

direct mail's strategic role

Direct mail has the power to target specific geographic areas and demographic groups, and research backs up the effectiveness of this- With these targeting capabilities, you can target the right demographics with the holiday offerings that will resonate with them the most. By Homingin on Lookalikes, we can help you find potential customers with a remarkable resemblance to your very best customers, BUT that you've not yet reached.

4. integrate, dont isolate:

omnichannel effectiveness

Mail often acts as a trigger for online activity, as highlighted from JICMAIL data - When combined with digital campaigns, printed products can reinforce your message and drive those all-important conversions.

boosting brand recall

The best tourism marketing ideas are the ones that include integrated strategic campaigns. This means a combination of print and digital to lead to brand awareness and ultimately stronger customer relationships.

actionable, data-driven advice for travel marketers:

track mail interactions

Work with a print marketing business (like us print nerds at Precision Proco!) who can help you maximise your mail potential and campaign insights.

measure roi

Combine JICMAIL and MarketReach data with your own sales data to calculate the return on investment of your print campaigns.

optimise for engagement

Use insights to refine your print materials, focusing on elements that drive the highest engagement.

the bottom line:

The statistics don't lie. Print marketing, when used strategically and creatively, is a powerful tool for travel marketers. By leveraging the data from sources like JICMAIL and MarketReach, you can create targeted, engaging campaigns that drive bookings and fuel wanderlust. Don't let print be an afterthought; make it a data-driven component of your marketing toolkit. 

If you're ready to get ultra creative and super clever with your integrated campaigns for tourism marketing, please contact our print experts at Precision Proco today.