Homingin with Data Driven Marketing
Consumer Data + Nerdy Analysis + Output Excellence = Hella Load of Sales
When your marketing feels like shouting into the void, let data-driven marketing be your megaphone, aimed at people most likely to buy.
Let us take data off your plate. Get in touch with us!
The right message to the right people at the right time
With Precision Proco, data-driven marketing does one thing: generate measurable revenue, not guesswork. We turn complex consumer data into seriously targeted offline campaigns that hit harder, convert faster, and deliver ROI you can actually see.
We are the self-confessed data nerds of the marketing world. The useful kind. The kind who combine intelligent data analysis with world-class print production to help you reach the right people, at the right time, with messaging that lands.
We blur the lines between online and offline marketing, fusing the best of both worlds to knock your KPIs out of the park and keep you on top of competitors still relying on broad targeting and blind spend.
In a nutshell, we’re dorks without the awks, who can take your marketing performance possibilities to a whole new level of #winning.
Ready to take your marketing up a level? Contact the Precision Proco team.
Unlock the value of homemovers
Excluding property purchase, homemovers spend an enormous £29 billion within the period from 6 months prior to moving home to more than 12 months post-move.
That is not just an audience. It’s a ‘Precision Proco Moment’, an exact window your brand shouldn’t miss.
Our HomeMover targeting identifies households as they move, allowing you to reach them as the exact point they are lost in a paint chart of off-whites and actively making purchase decisions. We combine the insight of these uber-valuable audiences with irresistibly persuasive targeted print campaigns that land on their doorstep at precisely the right time.
Lookalike audiences.
Find more of your best customers
Your besties are not random and the same goes for your best customers. They follow patterns.
Our lookalike modelling identifies new audiences who closely match your highest-value customers based on behaviours, demographics, and purchase signals.
We are not talking about surface-level similarity, or dodgy Del Boy impersonators. We are identifying people who’ve not heard of you yet but are statistically primed to be your very best customers.
We build the audience. You unlock the growth.
Frequently asked question
The most effective approach depends on the data available, the audience and the campaign objective. Direct Mail is particularly effective when you have high-quality customer or prospect data, allowing communications to be personalised and targeted to specific households or individuals. Adding personalised Direct Mail can also strengthen campaign performance, with campaigns including personalised Direct Mail delivering a 15% improvement in conversion compared with campaigns without Direct Mail.
A data-driven strategy can therefore use each channel for what it does best, combining broad reach and awareness with more personalised communications to help move consumers towards conversion.
meet some of our Homingin customers
Get in touch with our homingin 'homies'
Discuss your next campaign with us.