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Brand and performance marketing and what businesses really expect from marketing

Welcome to another episode of Great Minds Print Alike, where Helen Smith, Head of Marketing, sits down with senior leaders across the business to unpack what really drives marketing success, and what the business actually expects (no sugar-coating included).

In this episode, Helen is joined by co-host, Jon Bailey, CEO, to explore the reality behind brand and performance marketing. What CEOs are actually looking for when they ask, “Is marketing working?”

Spoiler: it’s not just fluffy, nice brand stories or impressive dashboards. It’s impact, clarity, and results that make sense in a boardroom on a busy Tuesday morning.

H2: Topics discussed:

  • What CEOs really expect from marketing teams
  • How brand and performance marketing need to work together, not compete
  • Why balancing long-term brand building with short-term performance is so tricky in reality
  • The role of marketing in answering the CEO’s favourite question: “So what?”
  • Challenging the idea of marketing as “fluffy” with real, measurable outcomes
  • What effective marketing leadership looks like day-to-day
  • How marketing supports growth across the wider business
  • How to translate marketing activity into business language leaders care about
  • Aligning brand and performance marketing with real business expectations
If you want a straight-talking look at brand and performance marketing, what leadership teams care about, and how to prove marketing isn’t just “doing things,” this episode brings honest insight, with a bit of CEO reality-check energy thrown in.

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For support improving your brand and performance marketing strategy, proving marketing impact, or building KPIs that actually get a CEO nod (not a blank stare), get in touch by completing our contact form or calling us on 01142728888.
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