Agency vs In-House Marketing: Balancing Internal Teams and External Support

Welcome to the latest episode of Great Minds Print Alike, where Helen Smith, Head of Marketing, sits down with the “Great Minds” in our business and across the industry to talk all things marketing, strategy, and growth.

In this episode, Helen is joined by co-host Jon Bailey, CEO, and guest David Wood, Co-Founder of Pavement Creative. Together, they explore agency vs in-house marketing and how external support can complement internal teams. From recognising the red flags that signal when additional resource or specialist skills are needed, to maintaining control while investing in long-term brand growth, the conversation offers valuable insight for marketing leaders navigating scale and change.

They also challenge the misconception that working with agencies is a failure, instead highlighting how strong, long-term partnerships can enhance internal teams, provide mentorship, and bring added value in an ever-evolving marketing landscape.

Watch our podcast on agency vs in-houe marketing

If you’re considering agency vs in-house marketing or reviewing how your internal teams and external partners work together, we’d love to talk. Get in touch by completing our contact form or call 0114 2728888.