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AI Overload: Making the Complex Simple
Welcome to another episode of Great Minds Print Alike, where Helen Smith, Head of Marketing, meets the “Great Minds” in our business and beyond to discuss innovation, creativity, and the future of...
Ready, set, sell: 5 top tips from the ultimate retail marketing playbook
Are you sitting comfortably? Kick off those office shoes and cradle that cuppa, for the retail marketing wisdom you're about to uncover is your blueprint for success. We'll reveal the sneaky secrets...
Why Marketing Collaboration is the Key
In the very first episode of the new and improved Great Minds Print Alike Podcast, “Why Marketing Collaboration Is the Key” Helen and Jon peel back the layers to reveal the true purpose behind the...
Why just doing good isn't good enough... A journey through the complex world of esg
Guest Blog by Helen Smith, Head of Marketing and ESG
Three years ago, our true ESG journey began with the best of intentions, like many business we wanted to “do the right thing”, we soon learned...
Why Print On Demand Helps Us Achieve Sustainability Goals
At Precision Proco, sustainability is more than a buzzword, it's a commitment. As part of our mission to reduce environmental impact while delivering high-quality print solutions, we've embraced ...
The New Era of Direct Mail: What 2025's Changes Mean for your Campaigns
Thinking about the future of direct mail, our Growth Manager, Steven Johnson, shares his perspective on how personalisation, digital integration, and the latest Royal Mail changes could shape your...
10 Reasons Why Direct Mail Works for Travel
In an age where digital marketing dominates, travel companies often overlook the power of direct mail. While digital ads are widespread, direct mail works effectively to cut through the noise,...
How direct mail is boosting airlines' customer acquisition rates
In an industry as competitive as air travel, customer acquisition is everything. Airlines are constantly looking for new ways to engage potential travellers, fill seats, and build long-term loyalty....
Personalised Marketing Trends 2025
Whether it's a birthday card with your name on, a gift made especially for you- or one of those cute little teddies with your initials- we all love something that feels made for us. Personalised...
The Truth About Personalised Marketing
At Precision Proco, we specialise in taking personalisation to the next level, blending data-driven insights with print and digital solutions that truly connect with your audience. There's a...
Do Flyers Actually Work For Promotions? This is What The Research Shows
When we think of traditional marketing, flyer marketing has to be near the top of the list. Before the age of digital marketing, flyer ads were in abundance. Now, offline marketing is often a missed...
10 Print On Demand Niches for Generating Income in 2025
The print on demand industry has been a popular and profitable business model for many years, allowing entrepreneurs to sell custom-designed products without worrying about inventory or shipping.
Boosting Your Print On Demand Business: Strategies for Success
Launching a print-on-demand business can be an exciting venture. With low upfront costs and the ability to offer a wide range of customised products, it's an appealing business model for many...
Sample Time! Why Testing Your Print on Demand Products Matters
When running a business, it's essential to thoroughly test your products before offering them to customers. Effective product testing ensures your items meet quality standards and customer...
Navigating Customer Feedback and Returns in Print-on-Demand
One of the primary challenges when trying to understand print-on-demand customer service is managing product returns. With print-on-demand, customers may order customised items that cannot simply be...
How to Determine the Right Price for Your Print on Demand Products
Understanding the factors that influence pricing when it comes to pricing is a crucial factor that businesses need to consider. The cost of producing and delivering print on demand products can vary...
Free vs. Paid: Navigating Design tools for Print on Demand
The rise of print-on-demand (POD) businesses has transformed how entrepreneurs approach e-commerce. From custom t-shirts to unique mugs, POD offers a flexible, low-risk way to start a business....
The Legal Lowdown: Copyrights and Trademarks for Print on Demand Sellers
Understanding and protecting your intellectual property, from copyrights to trademarks, is essential for building a thriving and legally compliant print on demand business in the UK.
Unleashing Your Creativity: Design Essentials for Print on Demand Success
Crafting eye-catching designs is essential for success in the print on demand industry. Whether you're a seasoned designer or just starting out, mastering the art of impactful visuals can make all...
The Art of Making Money with Print on Demand: A Beginner's Guide to Turning Creativity into Cash
Crafting eye-catching designs is essential for success in the print on demand industry. Whether you're a seasoned designer or just starting out, mastering the art of impactful visuals can make all...
The Ultimate Guide to Print On Demand UK T-Shirts: How to Design, Sell, and Succeed
In the UK, the print on demand model for T-shirtbusinesses has gained significant popularity due to its convenience and cost-effectiveness. This model allows companies to offer custom T-shirt...
The Ultimate Guide to Starting a Print on Demand Business with Shopify in the UK
Print-on-demandhas emerged as a popular business model in the UK, offering entrepreneurs a low-risk way to start their own e-commerce ventures. This model allows businesses to create custom products...
The Ultimate Guide to Print-on-Demand Greeting Cards in the UK
Print on demandgreeting cards offer a convenient and personalised way to celebrate special occasions. Individuals can create unique cards tailored to their preferences by utilising print on demand...
Beyond Names on Postcards: How AI is Supercharging Personalised Printed Marketing
For years, "personalised" printed marketing often meant little more than inserting a customer's name into a generic template. But in a world saturated with digital noise, the tangible impact of print...
Stop Scrolling, Start Printing: Tourism Marketing Ideas Backed By Data
Look, we get it. The digital landscape is a whirlwind. You're juggling social media algorithms, PPC campaigns, and influencer collaborations. But in the rush to digital dominance, are you overlooking...
Top Print on Demand Products to Sell for 2025
The print on demand (POD) industry has seen explosive growth, offering entrepreneurs a low-risk way to start a business with minimal upfront costs.
Print on Demand vs. Traditional Printing: What's Right for Your Startup?
Starting a new business often involves making crucial decisions about how to produce and deliver your products. For startups looking to sell custom products, choosing between print on demand (POD)...
10 Reasons Why Direct Mail Still Rocks
Read any marketing publication lately and it seems stuff we’ve always done, and channels we’ve always used (and which have always been known to work) are back in fashion! – shock horror!
Keeping Print in the Family: With Jon and Harrison Bailey
Jon Bailey, CEO at Precision Proco, and Harrison Bailey, owner of The Smart Elephant, join Deborah Corn to discuss how Precision Proco is bridging the gap between print media and digital media,...
Rediscovering Print: Why Marketing Teams Are Falling Back in Love with Direct Mail
Welcome to our second episode of Great Minds Print Alike, where Helen Smith, Head of Marketing gets to meet the “Great Minds” in our business and our industry to discuss all things print and...
Why Santa Still Prefers a Letter: The Magic of Direct Mail
As we approach the most magical time of the year, it’s time to embrace all those feel-good festive traditions that make the season so special. From building gingerbread houses to watching Christmas...
Top Tips to Supercharge your Direct Mail Creative
A Guest Blog Written by James Wheele @ Paper & Pixels.
Direct Impact: The Power of Direct Mail Formats
Welcome to our first episode of Great Minds Print Alike, where Helen Smith, Head of Marketing gets to meet the “Great Minds” in our business and our industry to discuss all things print and marketing.
Turning Heads: How to Increase Brand Awareness with Print Marketing
The battle of brands for consumer attention is fiercer than ever as audiences face a daily tsunami of marketing messages.
What is direct mail: DM myths busted
Direct mail has long been a marketing staple, but as the digital landscape has evolved, misconceptions about this powerful tool have emerged, with some overlooking its proven effectiveness.
Benefits Of Print Catalogues For Brands
After airing our views on Ikea's mistake in discontinuing its beloved print marketing publication (affectionately known as its bookbook), we thought it only fair to celebrate some of the brands...
Why We'd Revive This Print Marketing Tool
There are SO MANY things we love about IKEA, but the brand broke our hearts (and millions of others!) when it discontinued its iconic print marketing catalogue after 70 joyous page-flicking years.
Sink, then swim: How a data deep-dive helps drive marketing campaign success
There’s a lot of chat about data being king, but without a driving force behind this precious intel, your marketing campaigns won’t reign supreme.
How To Tap Into The Homemover Market
Key life events can cause consumers to behave in totally different ways, parting with their cash more often or in larger amounts.
Crafting Memorable IRL Retail Experiences
In an age of digital dominance and convenience, it’s crucial for physical retail stores to offer consumers more than a mere transactional exchange; they need to excite, to engage and to take shoppers...
Sustainable Strategy & Print with Purpose
With the increasing impact of climate change becoming ever more apparent and ‘eco-conscious’ topping many consumers’ priority lists, sustainability isn't just a buzzword; it's a necessity.
Acquire & Retain Customers with Door Drops
Thinking about your 2024 marketing activity, our new Business Development Manager, Terry Boland shares with us his thoughts on why doordrops could be an integral part of your marketing campaign.
Customer Retention & Awesome Advocates
Onboarding new customers is the most challenging part of the customer touchpoint journey, right?! Which makes retaining the ones you’ve already got of optimum importance. But how to stop their heads...
The Modern Marketer's Guide: Ever-Evolving Customer Touchpoint Journey
In the not-so-distant past, the customer touchpoint journey resembled a quaint Sunday drive, with a few pit stops along the way. But in today's multichannel, always-on, and somewhat saturated...
The Modern Marketer's Guide: Navigating Unpredictable Consumer Behaviours
In an era where the only constant is change, the marketing world has been hit by a whirlwind of transformation. Traditional approaches to understanding customer behaviours are slowly becoming...
7 Eco-Friendly Print Industry Elements
In a world increasingly dominated by digital screens and virtual communications, it's easy to overlook the sustainable charm of the print industry. Or, worse still, mistakenly tar it with an...
Cleaning Up Our Act: Steps we're taking to become a carbon balanced business
The world is forever changing, and not always in a good way. As individuals and as a business, we know we need to recognise our negative impact on the environment. And we know we must take...
Carbon offsetting: A balanced perspective on climate action
Carbon offsetting has become a widely discussed approach in the battle against climate change. While some view it as a valuable tool to reduce emissions and support sustainable projects, others...
Keeping your database up to date: Saving time and the planet
In the digital age, data is a precious resource that drives decision-making, enhances customer experiences, and boosts business efficiency. However, maintaining an up-to-date database is not only...
Corporate Gifting Isn’t Just For Christmas
The power of gift-giving shouldn’t be underestimated. And yet, in the business world, we can easily fall into the habit of it merely becoming a December box-ticking exercise.
Product Showcase May 2023: Pineapple Lane
Welcome to our monthly product showcase, where every month we delve into the most innovative, creative and impressive print marketing.
More Options, More Problems: How Marketers Can Tackle Consumer Choice Overload
Feeling more indecisive than ever? It’s hardly surprising in today’s overwhelming world of near-infinite options that can easily drain our decision-making capabilities.
Inflation Mitigation: Six Ways To Get Clever With Your Print Marketing Costs
We’re all feeling the pinch; we get it! And so we totally understand the temptation to slam on the spending breaks, rein in the marketing, and lie low until the choppy waters of uncertainty pass us...
Mass Customisation - What Being ConnecTED Really Means
We all know the time-old saying: “It’s not what you know, it’s who you know”. Right? Well, actually, we think that’s wrong!
Product Showcase Apr 2023: Tommy's
Welcome to our monthly product showcase, every month we will take a deep dive into the most innovative, creative and impressive print marketing.
Benefits Of Offering Customisation Options
In today's eCommerce landscape, consumers are increasingly looking for unique and personalised experiences. This trend extends to the gifting industry, where customers want to create thoughtful,...
Why Digital Loves Print - The Ultimate Marketing BFFs
We’re rounding off our ‘Why Digital Loves Print’ series by summing up why these two much-loved marketing channels shouldn’t be pitted against one another. But instead, brought together in harmonious...
How To Gain More By Printing Less
A controversial thing for a print company to promote, right?! But in the interest of our clients’ budgets, the impact on the environment and gaining optimum audience engagement, printing less can...
How Personalisation Turns A Product Into An Experience
If we’ve said it once, we’ll say it again - in today’s crowded market, customisation is king!
There are wins for both the company and the customer, with brands that bring personalisation to their...
Ideas, Inspiration and Finding the Perfect E-commerce Manufacturing Partner
For most of us having 'the big idea' is the hardest part. Coming up with a novel concept for a personalised product, or the characters and plot for a personalised book is the stuff that dreams are...
Why Digital Loves Print - Myth Busting
Elsewhere in our ‘Why Digital Loves Print’ blog series, we’ve identified a plethora of ways that digital and print can work together for marketing campaign strategy gold!
Top Benefits of Manufacturing Products Close to Customers
A web of trading difficulties spun by Brexit and Covid-19 are just some of the key reasons that have prompted a wave of overseas companies to look at manufacturing their products here in the UK,...
Sustainability Benefits Of Print On Demand
Every once in a while, you come across an image that really makes you think. Recently, 'New Greenpeace Report: Plastic Recycling Is A Dead-End Street—Year After Year, Plastic Recycling Declines Even...
Product Showcase Feb 2023: ConcepTonic
Welcome to our monthly product showcase, every month we will take a deep dive into the most innovative, creative and impressive print marketing.
Why Digital Loves Print - Cutting Through the Digital Noise
While the web is what keeps today’s world spinning, we know it can be all-consuming, distracting and incredibly overwhelming at times.
The Power Of Personalised Products
In a world where individuality is fast becoming everything, the power of personalisation has never been stronger.
Why Digital Loves Print - Moving out of the Middle Lane
Nothing exciting ever comes from staying in the middle lane, right?! There’s no getting ahead of the pack in the fast lane or taking an alternative route via the slip road. In fact, you’re most...
How to create tangible gifts for the digital age
What do you buy the generation that’s grown up in a digitally dominated world? A tangible gift, that’s what!
Product Showcase Dec 2022: Dewynters
Welcome to our brand-new monthly product showcase, every month we will take a deep dive into the most innovative, creative and impressive print marketing.
Product Showcase Nov 2022: Kelloggs
Welcome to our brand-new monthly product showcase, every month we will take a deep dive into the most innovative, creative and impressive print marketing.
Does it matter how you sound in your direct mail?
So you want to do a piece of direct mail. Where do you start? With an attention-grabbing headline? With a special offer? With an amazing call to action?Let's press pause. Take a step back and think...
Product Showcase Oct 2022: Vets4Pets
Welcome to our brand-new monthly product showcase, every month we will take a deep dive into the most innovative, creative and impressive print marketing.
3 keys to unlocking marketing ROI with personalisation
The most effective marketing strategies are those that cater to the individual. The days of blanket marketing are long gone, and personalisation has become essential for marketers looking to increase...
How to deliver a successful direct mail marketing campaign
As a marketer, you know that direct mail can play an important role in your overall marketing strategy.Great direct mail marketing campaigns require planning, inspired creativity, rigid execution and...
Partially Addressed Mail to help hit those acquisition targets
Get More Value From Your Direct Marketing
With marketing budgets under scrutiny, and concerns about slowing consumer spending, inflation and increasing costs, how can you ensure that your direct marketing campaigns remain highly effective?
Is digital marketing better for the environment than print marketing?
You may think that the winner of the most environmentally-friendly title in the battle between digital marketing and print marketing is obvious. Those poor trees, right?
Well, you may be surprised...
6 Types Of Direct Mail & Their Benefits
Direct mail plays a unique and compelling role in today's marketing mix. It's a tried, tested and trusted performer that drives measurable change in consumer behaviour. In an increasingly digital...
Automating In The Moment Marketing
As one of the world’s largest travel marketplaces for both established brands and entrepreneurs of all sizes, our end client enables properties all over the world to reach a global audience and grow...
Abandoned Cart Emails Are Simply Not Working
Increasingly, shoppers are experiencing digital fatigue. We all are. Faced with a constant stream of emails, we simply press delete – often without reading them at all.
Busting Direct Mail Myths
There are lots of myths about the value of direct mailing – let’s start unpicking them one by one.
Four Ways To Drive Retail Footfall
Type the above six words into any search engine and you are sure to come across thousands of interesting articles and industry statistics telling you what the best way to drive footfall is.
Using QR codes to bridge the gap between physical and digital experiences
There was a time not that long ago when the feeling was QR codes had definitely had their day.