Triggered Mail
Imagine if your direct mail had better timing than most people you know.
Triggered direct mail (a.k.a. programmatic mail or automated mail if we’re wearing our serious hats) links your data, triggers and sends campaigns straight to print and post. So instead of crossing fingers and firing off bulk campaigns, your mail lands automatically – at the right moment, for the right person, for the right reason.
Digital smarts. Physical presence. No awkward small talk.
What is automated direct mail (without the jargon)?
Put simply, it’s direct mail that gets on with the job.
Using real-time data and clever triggers, physical mail is automatically produced and sent when someone does something meaningful (or very pointedly doesn’t).
Think:
- A welcome pack dropping just after someone signs up (not three weeks later…)
- A polite nudge when a quote is abandoned
- A friendly “still thinking of you” when a customer goes quiet
- A follow-up after an event, demo or download – while you’re still fresh in their mind
Once it’s live, it runs in the background like a well-behaved robot. No spreadsheets. No chasing. No “was that ever sent?”.
Why programmatic mail actually delivers
Most marketing automation lives in inboxes that are already bursting at the seams.
Automated direct mail works because it shows up in the real world – when attention is higher, competition is lower and nobody’s swiped past it before breakfast.
The result?
-
Better response rates
- Longer engagement (mail gets opened, handled and left on desks, not deleted)
- Stronger brand recall
Because it’s triggered by behaviour, not guesswork, automated mail feels thoughtful and timely – not shouty or salesy.
built to play nicely with your existing tech
No ripping out systems. No Frankenstein setups.
Triggered direct mail plugs neatly into your marketing stack, so everything works together without drama.
We’ll help you:
- Connect your CRM and data sources
- Set up smart triggers and rules
- Design flexible, on-brand templates
- Automate print, fulfilment and delivery
From trigger to doormat, it’s one smooth flow. No bottlenecks. No broken links. No forehead-shaped dents in desks.
Personalisation (without losing the will to live)
Personalisation is great. Over-engineering is not.
Triggered direct mail lets you personalise:
- Messaging and imagery
- Offers and calls to action
- Formats, finishes and packs
All driven by data. All produced consistently at scale. One campaign, thousands of variations – and still easy to manage.
automation That doesn't mean more waste
Just because something’s automated doesn’t mean it should run wild.
Because mail is only sent when it’s relevant, automated direct mail naturally:
- Cuts out unnecessary print
- Improves response per item sent
- Supports more responsible, sustainable marketing
Less waste. More impact. Everyone wins.
where triggered direct mail really shines
Triggered direct mail earns its keep when timing matters most:
Lead Nurture and Conversion
Customer On-boarding
Account-Based Marketing
Retention and Loyalty
Win-Back Campaigns
Renewals, upgrades and customer milestones
If the moment matters, automation makes sure you don't miss it.
Why Precision Proco?
Because we don’t believe in printing and hoping.
We help you design an automated direct mail program that works strategically, creatively and operationally – removing friction, reducing faff and increasing impact.
Our approach is:
- Simple – easy to choose, easy to use
- Connected – built around your systems and data
- Human – designed for people, not just platforms
If you’re already using marketing automation, this is the bit that makes it tangible.
Let’s build campaigns that trigger at the right moment, land with impact and quietly outperform.
We are accredited by DMA
What that means:
The DMA only accredits businesses that meet the highest ethical and professional standards in data-driven marketing, meaning you can be confident you're in safe reputable hands.
As a DMA member, we stay ahead of industry trends, technology and compliance updates, therefore you benefit from the latest cutting-edge marketing strategies.
With access to DMA insights, research and networking, we can help optimise your campaigns to give you optimal campaign success, high engagement and ROI.