There's no doubt that print marketing works. From leaflets to brochures and magazines, they land in the hand of your customers. They instantly showcase your brand identity, messaging and key factors. But when it comes to large format print marketing, you can achieve visual appeal at scale, in terms of size and touchpoints throughout your instore retail space, from the initial window displays to floor graphics. We’ve explored the type of large format print for retail you can take on board, the impact this can bring, retail case studies, and how we can help you along the way.
What is large format print marketing?
Firstly, let's cover the basics. By nature, large format print marketing assets are designed to be visible at a distance to make a big impact and stop traffic, with the goal to drive conversion.
Benefits of large format printing for retail stores
When it comes to your retail space, large format print marketing is a powerful way to drive footfall by reinforcing your brand identity at scale! You can influence your customers with in-store retail marketing by shaping the way in which customers think and feel about your brand. They should dominate sightlines and anchor your campaigns
Types of Large Format Retail Displays
When it comes to retail spaces, you need big and bold print marketing to grab attention in an already busy space. This isn't an easy task in today's world where it feels like we're met with marketing everywhere we look. At Precision Proco we recognise the unique pressures of the retail world and pushing your marketing to constantly be bigger and better, in every sense of the phrase.
What does effective Large Format print for retail look like?
Window Graphics
Ensure your products are presented with maximum impact and sell even before your customers have stepped inside the door. With striking displays, you can set the scene for your brand.
An effective window graphic display should be taken on board by all sectors, from beauty to lifestyle and to homeware. Louis Vuitton heard 'large format' and ran with it in 2024 when they dressed their flagship store in New York as luxury luggage trunks. It certainly got people's interest!
Point of Sale Displays
These are powerful large format print assets to promote your products and continue the theme set in your window graphics. These displays can be used in many areas of your store depending on your sector but should focus on clear branding and impactful messaging. If done well, they can:
- Boost impulse sales
- Provide storytelling for your brand
- Limited edition items
Floor Graphics
When we say your brand needs to resonate on the shop floor, we mean this quite literally! These work great, particularly for sportswear brands in the retail sector. Take a look at the work we did for adidas for some inspiration.
Hoarding Board Graphics
Launching a new retail space? These temporary structural panels not only provide security but act as a perfect visual screening opportunity to drive interest and intrigue into what's coming. Done well, you're getting potentially thousands of impressions every time someone new walks past and wants to see what's coming.
Wayfinding signage
Clear wayfinding solutions will help your customers navigate your retail space seamlessly. With informative signs you can improve the customer experience and remove any friction in customers gaining the product insights they're looking for and completing their purchase. These work particularly well in fashion, think of the time spent looking for changing rooms to try on your new items before making the purchase.
In-store retail experience impact
Less is more? No. You'll want to cover a variety of touchpoints. When customers are visiting your retail stores they're looking to be immersed, so more is more when it comes to large format print in retail. While in-store you can't compete with the speed and convenience of shopping online, you have the benefit of the experience not being flat and one way like in the digital space. You can bring depth and a full experience within your stores to help guide your customer journey.
The experiential market is projected to grow annually by 7.5% (CAGR 2026-2033), with 72% of total U.S. retail sales expected to occur in person by 2028 (source). These points highlight the importance of investing in your retail marketing solutions. Do the research, make the investment now and get ahead of others in your space.
We've seen first-hand how experiential marketing leads to an increase in sales. Take the three-dimenisonal structure we installed for Paperchase. We created a giant notepad to promote the new Paperchase Agenzio range. Paperchase saw an immediate spike in the sales of the Agenzio notebook in the local St Pancras store, even though it was only installed for one full weekend!
Read the full case study on the interactive installation for Paperchase.
How can Precision Proco help you?
Precision Proco will ensure every in-store experience is a memorable one for your customers. With engaging in-store marketing you can ensure your customers stop, take a second look and immerse themselves in your brand.
Our print manufacturing facilities enable us to print to a size, scale and quality that effortlessly delivers the wow factor. We can keep you responsive, reactive and relevant. From seasonal promotions to new product launches, we will work with you to bring your visions to life.
If you've been asking "How can I improve my customer experience in-store" book your free retail experience today to explore your retail marketing solutions. Our three-step approach promises to review, optimise and deliver.
