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Case Study

Adidas

Supporting Adidas with a pitch-perfect installation of large-scale graphics to transform its UK consumer centre.

Our Client

adidas

What We Did

Retail Marketing (Add to Basket)

Release Date

January 2023

Authors

David Seller

Adidas_Large_Format

Large open space to personal brand showcase

From a big empty space to a personal, welcoming and active feel.

Adidas_Installation

Take your breath away moment

Our large format team brainstormed ideas and visuals that would take your breath away the moment you entered the room.

Adidas_Retail_Merchandising

Transformation without any disruptions

The space needed to be accessible at all times, as well being dressed with limited to no hard fixings.

Retail & Brand Experiences

From empty gallery to unmissable centrepiece

Adidas wanted to create a memorable first impression for visiting retail buyers. Precision Proco delivered an immersive football-inspired installation using high impact large format print and creative environment graphics, turning an empty gallery into a visually impressive space that felt alive with energy.
Adidas_Head_Office_Display
Adidas_logo
The client

The Adidas brand has a long and deep-rooted connection with sport. Its broad and diverse portfolio in both the sport performance and sports retail categories ranges from major global sports to regional grass root events.

Adidas UK's head office in Stockport is home to a large scale on-site consumer centre, where all the latest footwear and sports apparel products are displayed in a mock shopping centre, where buyers from all the major retailers can preview and place stock orders.

The problem

Transforming a vast, but empty gallery space

Precision Proco were tasked with providing premium, high-quality large scale graphics to deliver a huge football themed presence inline with the Adidas brand.

The gallery space measures a significant 25 metres long x 12 metres wide x 5 metres tall and becomes the main focal point for clients to walk through upon arrival.
The challenge was transforming such a large, open area into something more personal, welcoming and active, while creating an environment that reflected the Adidas brand snd its connection with football.
As part of a major thoroughfare for all foot traffic coming in and out of the building, including maintenance, catering, cleaners and visitors, the space needed to be kept physically open to all.
Couple this with limited hard fixings to walls or floors, no windows in the room, and full-length white panels running the length of each wall, the installation became quite the challenge.
The solution

creating an immersive 3D football installation

We were tasked with dressing the room in a football theme. After much brainstorming, the team arrived at the best 3D display they have achieved to date.

01

The project required creative thinking alongside practical production and installation planning, ensuring the final display delivered the visual impact Adidas wanted while working within the spaces physical limitations. 

The large format team brainstormed ideas and visuals that would really take your breath away the moment they entered the room. 

02

To avoid making any permanent alterations to the venue, the team first installed a raised false floor, constructed from battens and chipboard, across the entire space and into the profiled walls. This provided a stable surface for the artificial turf pitch, protected the original flooring, and discreetly concealed the weighted metal plates used to secure the goalposts.

03

The finished five-a-side pitch combined large format print, 3D display production and immersive environmental design to create a high-impact experience. 

The installation included:

  • A full-sized astroturf football pitch

  • Full-size goalposts and nets

  • Football advertising boards
  • Crowd backdrops
  • Internationally kitted mannequins
  • A genuine Adidas Euro 2020 football position in the centre circle
Adidas_3D_Installation
Results & Impact

A show-stopping, memorable visitor experience

The completed installation transformed what had previously been a vast, open gallery into a focial point with the Adidas consumer centre. The football-themed environment gave the space a stronger sense of purpose and personality.

We delivered:

    A successful large scale transformation
    An experience that changed how visitors perceived the space
    Bringing creative ideas to life through print and production expertise

The team at Precision Proco proved that even the most challenging physical spaces can become powerful extensions of a brand.

Compliments rang out from everyone that entered the space to say how amazing it looked and how, for the first time ever...It didn’t feel like such a big empty space!

  • Adidas challenge the norm. They approach their project work like their world-leading apparel and footwear brand, always pushing the boundaries for what is possible, striving to do something innovative that’s never been done before, all whilst making it more sustainable for the planet. With a strapline and attitude of ‘Nothing is Impossible’ that’s exactly the thinking they adopt when briefing in a new project.
    David Seller

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