10 Reasons Why Direct Mail Works for Travel
In an age where digital marketing dominates, travel companies often overlook the power of direct mail. While digital ads are widespread, direct mail works effectively to cut through the noise, offering a more personal and tangible connection with potential customers.
Here are ten compelling reasons why direct mail works for travel companies, and why it should be incorporated into their marketing strategy.
1. It's a first-class ticket to being remembered
Direct mail creates a physical connection with potential travellers. A beautifully designed brochure or postcard showcasing stunning destinations can leave a lasting impression in a way that a digital ad simply cannot. Leading travel agent Kuoni is one example of a company we have helped using our print-on-point marketing. This innovative print approach uses tailor-made brochures created by the customer themselves, and results in reduced print runs but increased engagement.
2. higher engagement rates with direct mail
Unlike emails that can get lost in spam folders, direct mail has a much higher open rate. Studies show that people engage more with physical mail, making it an effective tool for capturing attention and driving action.
"Mail is remembered 35% more than social media and 49% more than email."
— Royal Mail MarketReach, “The Private Life of Mail”
3. it builds trust and credibility
Consumers are more likely to trust information received through direct mail compared to online ads. A well-crafted mail piece gives travel companies an opportunity to showcase their expertise and build credibility with potential customers.
4. less competition in the mailbox
Every day, we're drowning in emails, banner ads, and notifications. Direct mail is a breath of fresh air. This gives travel companies a chance to stand out and get noticed without fighting against thousands of digital ads.
5. highly targeted marketing
Want to send honeymoon packages to newlyweds? Adventure tours to adrenaline junkies? Direct mail lets you get hyper-specific with your audience. Travel brands can tailor their messaging based on demographics, purchase history, or geographic location, using our print-on-point marketing strategy. We also use a data-driven approach to find your target audience. By analysing your customers spending history, we are able to map this against shopper pools and find your audience, through what we like to call, lookalikes.
6. enhances your multi-channel campaigns
Direct mail works well in conjunction with digital marketing. A well-timed postcard or catalogue can drive traffic to a website, encourage social media engagement, or complement an email marketing campaign for a more comprehensive approach.
7. personalisation increases response rates
Imagine opening your mail to find a travel guide with your name on it and recommendations tailored to your dream destinations. That's the power of personalised direct mail, and trust us, it works like a charm. How do we do it? through print-on-point marketing.
8. encourages immediate action
Nothing sparks travel FOMO like a well-placed call-to-action. A limited-time discount or QR code leading to a "book now" page? That's how you turn daydreamers into ticket-holding travellers in no time.
9. measurable results
With QR codes, custom URLs, and promo codes, you can actually track how well your direct mail campaigns are performing. This data can help refine future strategies for even better ROI.
10. eco-friendly? absolutely!
Worried about the environment? Many print marketing companies now offer recycled paper, biodegradable inks, and sustainable printing options. So you can send gorgeous, guilt-free mail while keeping Mother Nature happy.
Discover the power of direct mail for your travel business
Direct mail is your secret weapon for standing out in the travel industry. It's personal, it's tangible, and it gets results. So, next time you're planning a marketing campaign, don't just stick to digital - send a little something special to your future travellers. They'll thank you when they're sipping pina coladas on a beach you recommended!
Check out our direct mail marketing services, or contact us directly at 0114 272 8888 or hello@precisionproco.co.uk to discuss your ideas and ambitions with one of our print marketing experts.