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Case Study

Luxury Travel Brochures

Introducing personalised print from postbox to palm trees

Our Client

Luxury Travel Brands

What We Did

Personalised Print on Demand

Release Date

TBC

Authors

TBC

Some travel companies simply book a hotel and flight for you. But we get it. We know that travel is experience-driven; visually rich, and thrives on aspiration. That's why Precision Proco helps travel brands stand out by building entire holiday experiences around their customers and tailoring every experience to be bespoke. 

Not only are our brands giving their potential travellers a chance to relax, kick-back and flick through the pages of a glossy travel brochure, they are also creating a personalised an tangible buying experience.

We know there's very much a place for the 'off the shelf' brochure, but we also know that travel brands want to go the extra mile for their customers and that's why we offer a more data-driven and personalised approach. 

That's why we have built from the ground up a platform that travel companies can plug into that allows their customers to build personalised and tailored brochures based on their individual requirements. Not all customers are the same, everyone is an individual and we can create travel marketing that is tailored to their needs. 

  • the front page of a white travel brichure with the word kuoni on the front in gold foil
  • an open travel brochure with images of sandy beach resorts and supporting information
  • the opening page of a white travel brochure
  • the front cover of a holiday brochure with brightly coloured wooden sea hut
  • an open travel brochure with a picture of a holiday resort with a bright blue pool
  • An open travel brochure with a photo of a lake and palm trees
Logo_Kuoni

Luxury Travel Brand Kuoni faced the challenges of benchmarking, wastage and relevance. With our help they eliminated pre-printed brochures by creating a streamlined print on demand approach, utilising the existing website, and taking bespoke brochures from print to customer within 72 hours. 

Not only did they reduce brochure production from 4 to 1, they also collected data to tailor follow-up communications specific to customers, helping boost conversion.

 

ITC Logo

Inspiring Travel Company have been crafting unforgettable holiday exchanges for over 50 years. But with 27 brochures in circulation and £1M spent annually, they knew it was time to streamline. 

That's where Precision Proco came in. Working closely with the ITC team, we analysed their current processes and transformed their bulk print to personalised print-on-demand model.

With a 65% cost saving, cutting spend to £350,000 a year the results really do speak for themselves. And with added CRM integration, tailored follow-up communications helped drive an increase in conversions to 150%.