Founded over 40 years ago in Norfolk, UK, Nature’s Menu is a British company that specialises in producing high-quality all-natural pet food for cats and dogs. One of the key qualities of Nature’s Menu is its use of all natural ingredients in its food including high-quality fruit and vegetables, responsibly farmed meat all sourced from trusted reliable farms.
Nature’s Menu has partnered with Precision Proco for several years, trusting us to deliver a variety of marketing material including standout direct mail, print and packaging solutions.
With the 2026 annual dog show Crufts, just around the corner, the Nature’s Menu team needed a fast turnaround campaign to support their latest customer acquisition promotion. The campaigns focus was to drive customer acquisition and data capture by encouraging attendees to sign up during Crufts, with each sign-up receiving a branded Nature’s Menu gift box delivered directly to their door after the event.
The challenge being to design, print, and mail three key elements within a 10-day turnaround. This included 6000 branded gift boxes, each with its own custom outer mailing box and an inner A5 postcard all delivered on time and ready for the promotion, the project required speed, accuracy, and seamless execution from start to finish. All pieces were then to be safely delivered to the Nature’s Menu warehouse ready for fulfilment and mailing by the Nature’s Menu team.