Pro:Direct Sport was founded in 1981 by Norman Lake and his sons, Martin and Adrian, and has grown into a leading global e-commerce retailer for performance sportswear. Still family-run and headquartered in Devon, the business employs over 400 people and has operated online since 1999.
The company specialises in premium, performance-focused products, particularly within football, and partners with major global brands to serve serious players and enthusiasts.
Pro:Direct had long produced ‘The BootBible’, an annual highly-anticipated publication featuring the football footwear chronicle, the latest seasons football highlights, interviews, exclusive events and boot concept art. However, over time, the relevance of the BootBible, meant it was put into retirement as the brand looked to evolve its offering into a different type of product.
The challenge was to find a new offering that could boost fan engagement, support product launches, and create a scalable revenue stream.They needed a partner and product that could do more than ‘just print’, moving beyond traditional print to something more interactive, collectible, and aligned with modern fan behaviour.
To achieve this, enter Precision Proco. Bringing a fresh new alternative to delivering more than ‘just print’, with end-to-end production capabilities and premium quality standards, there really was no other choice. Not only that we offered colour reproduction, precision cutting, secure randomisation, and retail-ready packs designed to create a hassle-free client experience, as well as a compelling customer experience that keeps collectors ‘chasing the set’.