Kellogg’s partnered with Zeal Creative and a specialist agency team to deliver a large-scale personalised packaging promotion across Europe, giving consumers the opportunity to create their own free personalised cereal box cover.
The 2021 campaign appeared on millions of packs across 18 European countries and 14 core Kellogg’s brands, with 15 different pack formats requiring personalisation. Consumers who purchased two promotional packs could enter unique on-pack codes via a localised website and customise their own cereal box cover with a photo, name, message and selection of fun facts.
Precision Proco was responsible for the end-to-end delivery of the campaign’s personalised print operation, including artwork rendering, order ingestion, print production and fulfilment for every claimed pack across participating European markets.
The project demanded a highly scalable and accurate workflow, managing a complex combination of variables including multiple languages, brands and pack size variations, alongside the moderation and validation of all customer-submitted imagery and text.
The result was a seamless, high-quality personalised packaging experience that brought a unique and engaging touch to breakfast tables across Europe.