HomingIn on the Homemovers opportunity

It’s no surprise that buying a home is one of – if not THE – most expensive purchase most of will ever make.

The UK’s home mover market is worth a staggering £12b and the recent stamp duty concessions made during Covid-19 means that more people than ever before are looking to up sticks.

This is not just good news for those actually selling properties – it’s also a brilliant opportunity for retailers who want to make the most of showing their products and services to a highly receptive audience.

At Precision Proco the clever bods we work with have done a huge amount of research, which means we can convey when the optimum time is to approach new home owners for their particular product.

For example we can tell you when the new residents will be most likely be looking to buy a kitchen, a sofa or a garden shed - and we can supply all the information so they can targeted.

Add into the mix the beauty of print on demand, where you can easily create a bespoke catalogue or brochure with relevant products and you’ve instantly increased the likelihood of grabbing that sale.

Housemovers are a very lucrative market and go on being just that for around 13 months after they’ve stepped over their new doorstep.

We all know that when you move there’s always something we want/need/desire – and that’s the opportunity for retailers to grab themselves a share of that market.

The data we have and which has been analysed is absolutely essential for anyone wanting to tap into this lucrative market and come face to face with buyers who are ready and willing to make these purchases.

For example, we know that people are 30 times more likely to spend on home furnishings in the month they move into their new property – so what better time than to send them your fabulous catalogue or brochure filled with items they had no idea until that moment they needed?

And our homeowner research goes much further than that – we have a good idea who is likely to be moving, up to 35 weeks before they do so.

Any retailer that dismisses the opportunities that marketing and direct mail to house movers can offer does so at their peril.

And since we’re running away with our statistics this time round here’s another one to ponder on – direct mail is the most likely form of communication to illicit a response from the customer.

According to research from Print Power, response rates range from 54% - 83% of all mail opened.

“Knowledge is power” is a well worn phrase, but in this case knowledge isn’t just power – it’s a fast track to financial success.