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Case Study

UNICEF

Reinvigorating Inspired Gifts

Our Client

UNICEF

What We Did

Commercial Print (Print 80/20)

Release Date

September 2018

Authors

Gavin Mills

UNICEF_Logo
UNICEF’s Inspired Gifts range provides funding for specific items to support its charitable work. For example, this might be learning material for a child for a year, a water pump or transportation for a health worker.

The concept has proved to be a simple yet highly effective method for consumers to purchase a gift and support the charity's fundraising in an engaging and personally-rewarding way.

UNICEF needed to reinvigorate their Inspired Gifts brand to drive increased sales and subsequent fundraising. They wanted an innovative product offering that would appeal to those looking to purchase a Mother’s Day gift whilst also making a charitable donation. The gift would need to be packed and mailed within a limited time frame to arrive with the recipient for the specified date.

  • Importantly, all in all the Mother’s Day campaign was a huge success, raising over £100K for children, a 250% increase on Mother’s Day last year - which is incredible!
    Lucy Sanford
    Senior Direct Marketing Manager, UNICEF
  • We’re delighted to have worked with our long-standing client UNICEF on this amazing project. From initial concept discussions through to sampling and implementation, we worked as a team to deliver fantastic results for much-needed ongoing fundraising.
    Gavin Mills
    Account Director
Precision Proco accepted orders directly from the UNICEF website via an API to ensure fast and accurate production and fulfilment, eliminating any requirement to collate and send print orders. These orders were sent directly into Precision Proco’s print queue for the personalised cards. Once printed, these were combined with the pre-printed boxes and choice of gift and distributed on a 48-hour delivery service.

  • Innovative Packaging - Precision Proco designed and produced a letter-box-sized gift box which could accommodate the different gift options.
  • Increased Effectiveness - With new packaging, we reduced production costs and ensured that failed deliveries were eliminated.
  • Personalisation - We introduced personalised Mother's Day cards in which the sender could write their own message.

UNICEF made available three gift options, a notepad, a tote bag and a soap bar