Thortful are one of the UK’s most successful online greeting cards providers, but breaking into this market was not an easy path.
Back in 2015, Andy Pearce, CEO of Thortful found himself let down by the lack of creativity, diversity and poor quality of the online greeting card offering. The high street wasn’t much better, and he could see people settling for cards that would ‘just do’ rather than thinking ‘this is a beautiful card that sums up my feelings for the recipient’.
He decided he wanted to offer the best card shopping experience with the ability to find the perfect greeting card quickly (and not one that will just do!).
His dream was to build a creative card marketplace supporting a community of designers, illustrators and photographers who create beautiful, unique greeting cards (most of which you won’t find on the high street!), where creators would be appropriately rewarded for their creative talents, paying them an industry-leading royalty rate too - they deserve nothing less!
Now he needed to find the right partner to help deliver this dream, so step in Jon Bailey, COO of Precision Proco Group.