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Case Study

Safe Hands

Using smarter automation to streamline brand marketing

Our Client

Safe Hands

What We Did

Personalised Direct Mail (Print on Point) 

Release Date

October 2018

Authors

Andy Lydiatt

safe-hands
Safe Hands is a provider of pre-paid funeral plans, working with a network of Financial Advisors, Funeral Directors and Will Planners to deliver end-of-life financial planning to individuals across the UK and Ireland.

In 2020, Safe Hands undertook a rebranding project, encompassing an updated brand identity across both online and offline activity. Safe Hands tasked Precision Proco to make the brochure and post-sales pack production and distribution more efficient both from a cost and administration perspective, whilst concurrently creating a personalised and engaging experience for the customer.

Precision Proco utilised its technology and production capabilities to implement a seamless workflow solution which would remove manual ordering, proofing and production. An API now connects Safe Hands website to Precision Proco’s automated workflow solutions, removing the requirement to manually send files to print. It also allowed Precision Proco to adopt print on demand, allowing Safe Hands to only print and produce documentation when required and send it directly from Precision Proco’s manufacturing hub to the Safe Hands client.

  • Working With Michelle and the team at Safehands has been a great success, we have built automated workflows to support the daily brochure and welcome pack production along with print on demand which has reduced costs and time in the process.
    Chris Molloy
    Business Development Director

Safe Hands have reduced their administration time to produce and send documentation internally, saving two hours in admin time per day. Reduces internal production time by two hours per day for two admin team members, allowing Safe Hands to process files received before 2 PM for delivery to customers within 24 hours. This process is now being developed to include the post-sales customer packs and also agent packs allowing admin staff to move on to other projects.

In the first four weeks, over 150 personalised brochures were produced and mailed