Creating an interactive installation
What We Did
Retail Marketing (Add to Basket)
Paperchase is the UK’s number one shopping destination for exciting and innovative design-led stationery. For over 50 years, they have inspired with stylish stationary, unique greetings cards, distinctive gifts as well as quality art and craft materials. Paperchase have over 130 stores across the UK including their store in St Pancras station.
Precision Proco have been working alongside Paperchase for 23 months supporting them to create innovative display solutions in many of their stores.
Paperchase had an initial idea to create a giant notepad to promote their new Agenzio range the brief provided allowed Precision Proco the freedom to propose suitable materials and design concepts in line with the following requirement;
‘Create an exhibition style stand to promote our new Agenzio range. Idea is that customers can interact with a giant notebook structure - encouraging them to write, sketch and doodle on the walls that can then be wiped clean for another day. Footprint 2m x 2m’
We moved all our print production to Precision Proco about a year ago. This included all our in-store POS, VM Guidelines and store communications. It was a big move for us, and we’ve been delighted with the results both with the service and quality of production that we’ve received
The installation was to be on the main concourse at St Pancras Station. As such Precision Proco and Paperchase had to adhere to the stringent St Pancras management criteria, including the printed ‘Floor Shark’ floor vinyl with a six-month non-slip guarantee. The installation then had to be completed in the dead of night after the last train had arrived to ensure no disruption to passengers.
The 3-Dimensional structure was well received and saw an immediate spike in the sales of the Agenzio notebook in the local St Pancras store. The unit was only on location for one full weekend, then dismantled and transported to the Paperchase head office, where it now takes pride of place in the staff foyer.