homingin*
unlock the value of lookalikes
Your very best customers, duplicated!
same but different!
Lookalikes could be big news for your brand. We're not talking dodgy Del Boy impersonators, no.
Instead, we'll help you find potential customers with a remarkable resemblance to your very best customers, BUT that you've not yet reached.
Twinteresting
So, how exactly do we seek and schmooze these premium customer dead ringers? By combining data science with output excellence. And we’ll even get our geek on with the numbers, so you don’t have to!
- We’ll analyse your historical transactional data to identify habits of your golden customers.
- We’ll map our findings against other shopper pools to find more of the same spend-happy sorts.
- We’ll print and deliver we’re-the-brand-for-you style direct marketing campaigns that we know they’ll find hard to resist.
- You’ll reap the rewards of increased sales, loyal brand fans and strengthened consumer relationships.
Print Power
UK brands spent over £1.38 billion on direct mail in 2019
Print creates a permanent physical presence that can be revisited
Print is proven to sustain brand response for longer than digital
Can direct to an online store or to digital content
Effective in building more brand trust
Demands attention:
no scanning or fast deletes
no scanning or fast deletes
Double Take
Why HomingIn on Lookalikes is turning brands’ heads:
- Fresh, clever and creative way to attract customers beyond digital advertising.
- On-point and in-depth targeting of top customer doppelgängers with greater profitability.
- Expert team of fun-loving Precision Proco Homies diminishing data analysis fear and delivering exciting, growth-driving campaigns.
- No-hassle programme set-up.
- Partnering with numero unos in direct marketing, print management, production and logistics.
- Technical yet jargon-free ROI feedback reports.
take me back to
data driven marketing
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We’ve worked with precision proco for 3 years and they’ve helped us to successfully set up, deliver and optimise our targeted data-driven direct mail activity in the UK to drive record levels of acquisition and loyalty online.
Marketing Manager
Wayfair -
Precision Proco has been instrumental in helping us engage with our customers on a far more personal level, combining online and offline activity and at the same time automating processes that were once thought to be time-consuming and resource hungry.
Alexis Sharples
Marketing Manager, ITC
Want to hook up?