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Case Study

Inkpact

Personalisation + Automation = Engagement

Our Client

Inkpact

What We Did

Commercial Print (Print 80/20)

Release Date

March 2017

Authors

Chris Arthur

Inkpact-Logo
Inkpact helps businesses deliver thoughtful and meaningful human interaction (at scale) to their customers. This is achieved by sending personalised handwritten notes and sustainable gifts at key points across the customer lifecycle. Inkpact prides itself on its unique technology stack, allowing users to create highly personalised marketing campaigns in a few clicks online or integrate directly into their pre-existing systems via API or CRM apps. All notes are physically handwritten by the Inkpact Scribe Tribe.

Inkpact needed a partner who could deliver on their vision of automated print-on-demand and complex ad hoc pick and pack solutions within their existing operations and IT systems. The team require nothing less than exceptional print quality, specifically using Electroink white inks on a series of speciality paper stocks, plus timely delivery with additional assurances – Service Level Agreements to fulfil and meet their campaign commitments.

  • It is essential for us to have a flexible print and fulfilment partner that understands our business, the importance of personalisation and timely engagement and that has the expertise and capabilities to ensure the accurate delivery of our handwritten communications. Precision Proco supports us both on a daily basis and in fulfilling large-scale campaigns.
    Jeannine Rafferty
    Chief Customer Officer
  • Exceptional account management, The Precision Proco team always exceeds expectations, responding timely and always going the extra mile.
    Andrew Martin
    CTO & Founder Inkpact

Enter Precision Proco. With unrivalled experience and a pedigree for personalised retail gifts, we were swift to demonstrate our ability to deliver:

  • An automated workflow that streamlines production from website to letterbox.
  • API integration in a workflow for post-backs from every stage of production and postage.
  • Advanced postage and consolidated fulfilment solution for more complex ad hoc projects whilst reducing postage costs.
  • State-of-the-art HP digital press with exceptional print quality using HP ElectroInk liquid ink technology.
  • Our Service Level Agreements (SLAs) and disaster recovery procedures deliver additional assurances and peace of mind.

Automated print on demand and complex ad hoc pick and pack solution