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Case Study


How we 'blind'sided Hillarys with our HomingIn campaign
to deliver record-breaking conversion

Our Client


What We Did

Data-Driven Marketing (HomingIn)

Release Date

January 2021


Chris Molloy

236-2364772_hillarys-blinds-logo-png copy
Hillarys is a well-known brand, with a long
history of manufacturing and retailing
made-to-measure window blinds, shutters,
curtains, and awnings – and as such was
perfectly placed to benefit from the insights
and added value that working with Precision
Proco brings.

We use data especially collated for us
which gives us unequalled knowledge of the
homemover market, allowing our customers
to make informed decisions on when is
the optimum time to approach movers and
when they are most likely to be looking for
the products they sell.

  • Over the last 3 years, Precision Proco has supported Hillarys in delivering Homemovers, which has been a significant and integral part of our consumer targeting, the team have delivered year-on-year increases and we enjoy working with the team to drive the best-in-class Homemovers campaign.
    Andy McGrath
    National Marketing Manager, Hillarys
  • It’s been great to work with the Marketing team at Hillarys, we have built a real understanding of the dynamic and fast-paced business they are and seeing the results we have achieved with HomingIn have been a real highlight, we have also helped Hillarys to understand and maximise the opportunity in the Homemover market.
    Chris Molloy
    Business Development Director

results that speak for themselves

  • Hillarys have increased the homemover direct mail production and data volumes by 100%, with its retention direct mail volume grown by a massive 40%.

  • Most importantly for the customer, this direct mail activity has led to a 33%
    increase in order value and a market share increase of 5% over the last three years.
DM Production and Data Volumes 100%
Increase in Order Value 33%
Market Share Increase 5%