How we 'blind'sided Hillarys with our HomingIn campaign
to deliver record-breaking conversion
What We Did
Data-Driven Marketing (HomingIn)
Hillarys is a well-known brand, with a long
history of manufacturing and retailing
made-to-measure window blinds, shutters,
curtains, and awnings – and as such was
perfectly placed to benefit from the insights
and added value that working with Precision
We use data especially collated for us
which gives us unequalled knowledge of the
homemover market, allowing our customers
to make informed decisions on when is
the optimum time to approach movers and
when they are most likely to be looking for
the products they sell.
We work with the HomingIn team at Precision Proco and we have really enjoyed our experience over the last 18 months, the team have provided Hillarys with a way of finding high-value Homemovers that generate significant revenue and make this one of our best performing channels.
Over the past 18 months, it’s been great to work with the Marketing team at Hillarys, we have built a real understanding of the dynamic and fast-paced business they are and seeing the results we have achieved with HomingIn have been a real highlight, we have also helped Hillarys to understand and maximise the opportunity in the Homemover market.
results that speak for themselves
- Hillarys have increased the homemover direct mail production and data volumes by 100%, with its retention direct mail volume grown by a massive 40%.
- Most importantly for the customer, this direct mail activity has led to a 33%
increase in order value and a market share increase of 15% in just six months.