Your brand in the hands of your audience
Taking your Direct Mail campaigns from good to golden.
The direct mail difference
The proven effectiveness of direct mail means it has a place in ALL modern omnichannel marketing strategies, but a few key elements are required to take your DM campaigns from good to golden.
With over 30 years of experience delivering impactful direct mail campaigns from our print superhub in Sheffield, we have the expertise and the equipment to make that game-changing DM difference.
And you need not just take our word for it. Leading UK brands, including Wren, Hillarys, Jet2 and Vets4Pets, trust us with producing their DM campaigns to cut through the digital noise, drive acquisition and boost awareness.
Success lies in careful planning, inspired creativity, precise execution, and clear measurement, all of which we can achive thanks to our switched-on team and world-class print production facilities.
So, whether your print-run needs are modest or mammoth, we can produce meaningful mailings in hundreds, thousands, or millions and deliver them directly to those who matter.
Why Direct Mail?
In today's digitally dominated world, direct mail stands out as a highly engaging and effective marketing channel that's tested, trackable and trusted.
It grabs attention and prompts consumer action, drives business growth and ROI, integrates seamlessly with digital and connects effortlessly with all audiences, including Gen Z!
Not all printed marketing is the same
There's no one-size-fits-all approach to direct mail. Given our print marketing knowledge and innovative kit, we can ensure that your DM format and design align with your goals, budget and audience.
Catalogues
Postcards
Self-Mailers
Letters
Brochures & Booklets
Dimensional Mailer
Tailored targeting
Choosing the correct distribution method is another key aspect of achieveing optimum DM success. Considering the campaign objectives, budget, and desired audience reach, we'll help you pick the most attractive distribution option and effortlessly execute it on your behalf.
Fully addressed and named - ensuring precision by delivering mail directly to specific recipients, enhancing personalisation and engagement.
Partially addressed - widening reach by targeting households based on demographics or location, offering cost-efficient options while maintaining relevance.
Door drops - extending outreach further by covering specific geographic areas with unaddressed mail, maximising exposure and potential response rates.
Printed Marketing is Sustainable
Contrary to common misconceptions, mail is a sustainable marketing channel. By utilising natural, recyclable materials, adopting eco-friendly inks, and implementing energy-efficient production methods, the print industry's contribution to global greenhouse gas emissions remains minimal, standing at only 1%, making it one of the lowest industrial emitters.
We're proud to support the eye-opening work of organisations like Two Sides and Royal Mail in promoting these sustainable print attributes while debunking industry myths and reaffirming mail's role as planet-conscious marketing communications.
Mail's Green Credentials
- Renewable source
- Recycled up to 7 times
- Natural, eco-friendly inks
- Energy-efficient production methods
Do Direct Mail Differently
At Precision Proco, we're huge advocates of the power of direct mail, but we're also massive fans of doing direct mail differently to gain greater traction and increase levels of consumer action both online and offline.
Our 'In The Moment Marketing' strategy revolutionises the traditional DM approach by focusing on personalised, engaging, and timely comms en masse, cutting through the digital noise and enhancing consumer interaction.
What makes it different:
- Speed - Time-sensitive campaigns sent at optimum purchasing points in the customer buying journey.
- Relevance - Hyper-personalised and variable content driven by insights, data, and buyer behaviour triggers.
- Automation - Production that integrates cutting-edge technology to streamline unique communication print processes.
print reimagined
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The homemover DM has exceeded our expectations. It's delivered some outstanding results and overall has been an invaluable piece of work for the business.
Sharon Dawson
Head of Marketing, Loyalty and CRM, DFS -
During the two years we’ve been working with Precision Proco every interaction has been hugely positive. They’re very responsive to the wide variety of briefs that we have submitted and always look to fully understand the key objectives for each campaign to ensure a successful outcome can be achieved with a positive ROI. Overall as a business we’ve really enjoyed partnering with Precision Proco and look forward to continuing to work with them in the future.
Tom Greatorex
Senior Brand Manager, SkyBet