Skip to content
Case Study

DFS

Unlocking the door to a whole new world of customers

Our Client

DFS

What We Did

Data-driven Marketing (HomingIn)

Release Date

March 2023

Authors

Dave Seller

DFS_Logo_400

DFS, a leading furniture retailer in the UK is known for offering stylish and affordable furniture for every room in the home. 

Considering this, Precision Proco's HomingIn solution was the perfect next 'move' for DFS to display it's extensive product line to homemovers at the optimal time in their moving journey. 

By using the HomingIn offer, DFS is able to unlock a whole host of valuable customers to identify and target with a data-driven offline direct mail campaign. 

During the homemover journey, it is vital to target potential customers with the right products and at precisely the right time in order to maximise sales. DFS was helpfully navigated through every step of the HomingIn process with ease - from data acquisition to final execution. 

  • The homemover DM has exceeded our expectations. It's delivered some outstanding results and overall has been an invaluable piece of work for our business.
    Sharon Dawson
    Head of Marketing, Loyalty and CRM
  • Working with DFS on our HomingIn Campaign has been exciting to say the least! The initial fears of campaign performance were soon put to rest when this project started to outperform every other Home Movers execution to date, delivering an unparalleled return on investment for DFS.
    Dave Seller
    Account Director

The implementation of the HomingIn strategy began with data analysis to gather valuable insights and target the moving market more effectively. Precision Proco, in collaboration with the DFS Marketing team, utilised these insights to create a direct mail campaign strategy that reached customers 8 weeks pre-move, when they are in the ideal stage of searching for furniture. 

Precision Proco ensured DFS peace of mind by managing the entire campaign from start to finish, with DFS only providing sales data. 

The overall results of the campaign really do have to be seen to be believed:

  • An unparalleled ROI of 5500%

  • A rise in average order value by more than £225

  • And the campaign is still going strong!