Established in 2012, Sofa Club, are a family-led business priding itself on making statements, not just sofas, and bringing fashion to your home. With five locations throughout the UK, they are fast becoming a popular household name, offering a diverse range of sofas to meet your style needs.
Sofa Club’s aim was to build brand awareness, and also increase revenue through a new customer audience. Having never used offline marketing channels or targeted homemovers before, Precision Proco's homemovers offering was an ideal option for Sofa Club.
Precision Proco first introduced Sofa Club to an in-depth analysis in order to show the true value of the homemover market, having sparked excitement the Homemover experts worked alongside the team at Sofa Club to create a trial campaign using data insight, market intelligence and a creative strategy to establish key campaign timings and direct mail to encourage engagement and action amongst target consumers.
The process was repeated during a 3 month trial period to capture the evolving “movers” market by using live data.