Beaverbrooks is one of the UK’s best known high-street jewellers, with 71 stores across the UK and a head office in Lytham St Annes, home to over 950 employees. Beaverbrooks staff are the most content in the country, according to the Sunday Times, topping the newspapers annual rankings of the ‘100 Best Companies to Work for’ in 2019 and 2020.
Beaverbrooks have been a loyal Precision Proco customer for over 7 years and came to us again to help them produce, manage and fulfil their most important marketing activity of the year.
Their Christmas direct mail campaign has grown from a few hundred thousand pieces seven years ago to what it is today, mainly through its success and response rates, which have performed well over current and typical industry trends supporting the trend that direct mail is providing increased ROI compared to other marcomms methods.