Skip to content
Case Study

Activity Superstore

Offering personalised gift experiences to suit every occasion

Our Client

Activity Superstore

What We Did

Retail Marketing (Add to Basket)

Release Date

September 2018

Authors

Giles Bowes

activitysuperstore_logo
Activity Superstore approached Precision Proco to help with boosting their Christmas in-store experience pack sales, by supporting two in-store stands during the festive period at Debenhams, one in Sheffield and one in Milton Keynes.

These impressive Activity Superstore branded stands had a number of eye-catching ways of attracting potential purchasers of their gift experience packs, including an F1 racing car replica and VR shows, immersing the viewer into a hot air balloon ride or edge-of-seat rally drive. However, Activity Superstore wanted to seek a way of engaging even more intimately with potential purchasers in order to help close the sale.

  • This initiative has helped us to increase footfall to the stands and we saw an uplift in sales of 26%. Furthermore, Debenhams themselves are big advocates of offering a personalised experience and we are delighted that they have asked us to roll out this initiative next Christmas in over 20 of their stores.
    Shaun Powell
    Activity Superstore CEO
  • It’s always interesting and genuinely exciting working with the team at Activity Superstore. They are always looking to explore new ideas and are not afraid to pivot and adapt to an ever-changing marketplace. The Activity Superstore brand leads the way with its presentation of experiences and gifting by using personalisation in a highly effective and unique way. Precision Proco are delighted to have collaborated and helped to bring their ideas to life!
    Giles Bowes
    Group Operations Director

Offering personalised gift experiences to suit every occasion

The ability to virtually and instantly turn a generically packed gift into something personalised for the intended recipient clearly resonated with potential purchasers.

Activity Superstore were delighted with the results. The ability to virtually and instantly turn a generically packaged gift into something personalised for the intended recipient clearly resonated with potential purchasers and helped the gift experience provider engage with its audience.

Uplift in Sales 26%