Our marketing geeks love nothing more than getting your campaigns working harder for you, we don’t just start and finish with print, we spend time with you to understand your customers journey and how you can supercharge your marketing communications to deliver the right message at the right time in that journey.
Unlock the home movers opportunity
Imagine how valuable it would be if you could tell exactly when your customers were looking to buy your products? With our home movers programme we can do just that.
We work with experts in data and consumer intelligence, who have access to market data or people who are engaged in the home mover journey and we can work with you to map that data against your own transactional data to determine the best time to communicate with them about your products.
Once we know which customers to target, we can work with you to develop a direct mail campaign to engage customers exactly when they’re researching or buying (simple, well it can be when you work with us).
Does a 30%+ increase in profitability sound appealing?
Of course it does…. we’re working with brands across retail and utilities sectors who are seeing record levels of engagement, response and return on their direct mail campaigns as a result of working with us on our home movers program.
Don’t be late to the party, give Sam a call on 0114 2728888 or drop him an email at [email protected], and he’ll share with you how we can unlock the home movers market together.
Incorporating Direct Mail into an e-commerce strategy
Direct mail has become a key channel for eCommerce retailers in recent years, allowing them to reach an incremental audience to digital channels at scale and to recruit a higher lifetime value customer. It’s also become a vital retention and reactivation tool, generating greater brand loyalty and encouraging customers to put more in their baskets and buy more frequently. Since Covid, consumer behaviours have changed more rapidly and more enduringly, making eCommerce more popular than ever. As such, a medium that allows brands to tell more of their story and create a tangible impression with their audience is more important than ever.
Precision Proco work with Epsilon Abacus, part of the Publicis Groupe and the UK’s leading and longest standing provider of targeted direct mail audiences, to help retail and now travel brands incorporate direct mail into a stronger customer acquisition, reactivation and retention strategy.