What is data governance and why marketers need to get it right

Welcome to another episode of Great Minds Print Alike, where Helen Smith, Head of Marketing, sits down with “Great Minds” from across our network to explore the ideas shaping modern marketing, data, and business growth.

In this episode, Helen is joined by guest Karl Williams, Data Protection Officer at Precision Proco, to answer an important question for modern businesses. What is data governance, and why marketers need to get it right.

Together, they explore the role of data governance in marketing, compliance, and business operations, why every organisation should take it seriously, and how marketers can handle customer data responsibly while still delivering effective campaigns.

Karl shares practical advice on building a culture of good data management, understanding consent, reducing risk when using third-party data, and navigating emerging challenges such as AI and evolving technologies.

Topics discussed:

• Who a Data Protection Officer (DPO) is and their role within a business
• How data governance supports marketing and other business functions
• The key principles of data governance that marketers should understand
• Common misunderstandings around consent and compliance
• The risks of buying and using third-party data
• How marketers can handle customer data more effectively
• Top data governance tips for marketing teams
• Has AI introduced new risks for data governance and compliance
• If you want practical insights into what data governance is, why it matters, and how to apply best practices across your organisation, this episode is packed with valuable advice and real-world expertise.

If you're asking "what is data governance?" or looking for practical advice on managing data more effectively, this episode is packed with valuable insights and real-world expertise.

Watch our podcast about what is data governance?

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