---
title: "Rediscovering Print: Why Marketing Teams Are Falling Back in Love with Direct Mail"
description: Join Helen and Chris Molloy, Precision Procos Sales Director, as they explore how data-driven direct mail is transforming modern marketing strategies.
---

[Great Minds Print Alike Podcast | Precision Proco ](https://precisionproco.co.uk/podcast)

# [Rediscovering Print: Why Marketing Teams Are Falling Back in Love with Direct Mail](https://precisionproco.co.uk/podcast/rediscovering-print-direct-mail)

 Written by [PP Marketing Team](https://precisionproco.co.uk/podcast/author/pp-marketing-team) | Nov 22, 2024 12:00:00 AM

Welcome to our second episode of Great Minds Print Alike, where Helen Smith, Head of Marketing gets to meet the “Great Minds” in our business and our industry to discuss all things print and marketing.

In this episode, Helen catches up with Chris Molloy, Precision Proco's Sales Director to talk all things Direct mail and why despite what some marketers might think it has a very real place in our marketing plans and shouldn’t be dismissed as a dated and old fashioned means of communication. Chris shares some valuable insight into how his clients are supercharging their marketing efforts with data-driven marketing campaigns that engage and inspire.

## Watch our podcast on Direct Mail

If direct mail and print marketing is something you want to explore and you’d like to understand your options, get in touch by completing our [contact form](https://cnpkr04.na1.hs-sales-engage.com/Ctc/ZT+23284/cNpkR04/JkM2-6qcW6N1vHY6lZ3mVN2llhV7YKGmHW6T6V-J9f6Vp3W3GccHZ3CV45TW5yBNVs2ZGJJYV83b3w269nSmW309_ZS4bNbQ1VRZrT-1YNf1gW7t_Ckx6yRb_FW1MzdkT55DcLCW5k7YXC1gg220W36KzPF72psl6W1RQQbS6hYs0QW4yFq1s1nf7TZW5wZcQ_8jwm0SVR4SPs3VmzcxN5Cx5-tLDFszW65YcyW2XdJvRW6Vgb3s2NqTbdW1XYm-82s1dN6N7-DwrmX46_5W7zJVhr3J6xrVVC2fMb14m2GkdB2_yg04) or calling us on 01142728888.

[View full post](https://precisionproco.co.uk/podcast/rediscovering-print-direct-mail)

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