Welcome to the next episode of Great Minds Print Alike, where Helen Smith, Head of Marketing, sits down with “Great Minds” from across our business to explore the ideas shaping modern marketing, customer experience, and business growth.
In this episode, Helen is joined again by co-host Jon Bailey to explore how the right systems and technology can help businesses protect the margin they work so hard to create.
The conversation is the second in a three-part series inspired by a masterclass Jon delivered at VMA in Australia, exploring the three pillars that businesses can use to create more margin.
Helen and Jon unpack one of the key messages from the masterclass: technology and systems don’t create margin, they protect it. They explore why doing things consistently, correctly and with speed is what keeps margin in the business, and how quickly it can erode when that slips. They also look at the biggest mistakes companies make when investing in technology, why it pays to think about the technologies you actually need rather than simply growing the ones you already have, where AI and automation fit into the picture, and why overcoming failures fast is key to learning how to scale.
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If you want to understand how systems and technology can help you hold on to the margin you create, this episode offers practical insights into investing in technology with purpose, learning quickly from what doesn’t work, and keeping more margin in your business as you scale.
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