How market position can create margin for your business

Welcome to another episode of Great Minds Print Alike, where Helen Smith, Head of Marketing, sits down with “Great Minds” from across our business to explore the ideas shaping modern marketing, customer experience, and business growth.

In this episode, Helen is joined by co-host Jon Bailey to explore how market position can help businesses create margin, attract the right customers, and build more space to innovate and grow.

The conversation is part of a three-part series inspired by a masterclass Jon delivered at VMA in Australia, exploring the three pillars that businesses can use to create more margin.

Helen and Jon discuss why margin isn't something businesses simply protect, but something they need to actively create. Exploring what margin really means, why getting out of the middle matters, and how changing customer behaviours mean businesses need to continually modernise their market position rather than simply follow the latest trend.

Topics discussed:

• Why margin isn't protected – it's created and how to form a system for this
• Why your market position matters when it comes to creating margin
• How getting out of the middle can help businesses differentiate themselves and stay relevant
• How changing customer behaviour is influencing market position
• How positioning your business can attract the right type of customers
• Why businesses shouldn't simply jump on every new bandwagon
• The importance of designing your approach to market position
• How opportunity can be found by deliberately creating the right conditions for growth

If you want to understand how market position can influence margin, customer attraction and business growth, this episode offers practical insights into designing a position that gives your business more space to innovate and move forward.

Watch our podcast on market position and creating margin

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