Growing pains and marketing for business growth

Welcome to another episode of Great Minds Print Alike, where Helen Smith, Head of Marketing, sits down with “Great Minds” from across our business to discuss how marketing drives growth, shapes brands, and supports scaling organisations while maintaining customer focus and alignment with sales.

In this episode, Helen is joined by co-host Jon Bailey to explore how marketing has evolved with the business and its role in supporting growth, customer focus, and sales alignment.

Topics discussed:

• Lessons from past marketing missteps
• Balancing short-term campaigns with long-term brand building
• Maintaining customer focus and service levels
• Aligning marketing and sales for consistent impact
• Keeping brand and marketing fresh and relevant

Watch our podcast on marketing for business growth

For support shaping your marketing strategy, building your brand, or driving growth through print and communications, get in touch via our contact form or call 01142728888.