Creating Margin and Creating Value

Welcome to another episode of Great Minds Print Alike, where Helen Smith, Head of Marketing, sits down with "Great Minds" from across our network to explore the ideas shaping modern marketing, business strategy and growth.

In this episode, Helen is joined by Jon Bailey to explore the difference between creating margin and creating value, and why businesses that focus on value are better equipped to protect profitability and achieve sustainable growth.

Together, they discuss why margin is about far more than pricing, how every area of a business can influence it, and why competing on value is essential in today's competitive markets. They also explore the role sales and marketing play in amplifying margin and practical ways to help customers understand what makes your business different.

Topics discussed:

• The difference between creating margin and creating value
• Why margin is about more than pricing
• How creating value helps protect margin
• Why businesses end up competing on price
• The role sales and marketing play in improving margin
• The three drivers of protecting and growing margin
• How to identify, communicate and quantify customer value
• What erodes margin and how to avoid it
• Should businesses discount to survive tough markets?

If customers can't clearly see what sets your business apart, their decision will often come down to price. This episode explores how creating value helps businesses stand out, strengthen customer relationships and build healthier margins.  

Watch our podcast about creating value

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