When we think of traditional marketing, flyer marketing has to be near the top of the list. Before the age of digital marketing, flyer ads were in abundance. Now, offline marketing is often a missed opportunity by businesses of all sizes.
Well-timed, relevant and engaging flyers are a hugely underrated tactic that can offer a personalised and unique approach to connect with potential customers. As print experts, we admit we may be biased... but if you're asking yourself, "Do flyers work?", take a look at some of the latest research that may just convince you.
We're bombarded with thousands of digital ads every day. With this tidal wave of online activity, digital advertising can get lost in the ether. If you're looking to stand out and be remembered as a brand, the evidence shows that paper beats pixels.
A study by Canada Post and TrueImpact found that direct mail (including flyers) requires 21% less cognitive effort to process that digital media, and people remembered print ads 70% better than digital ones. What business doesn't want a great brand recall?
According to the Direct Marketing Association (DMA), 45% of people keep leaflets on a pinboard or in a drawer. So, do flyers work? With almost half of your recipients filing away your flyer for later, it's undeniable that great flyers have better "stick-ability" than the average digital ad.
And for businesses targeting local audiences, that kind of staying power is gold.
Research from MarketReach shows that 48% of people take action after receiving a leaflet or flyer. Whether that's visiting a website, making a purchase, or sharing it with a friend, that's almost half of your audience engaging with your content.
Let's put that into perspective: if you distributed 1,000 flyers, statistically, 480 people could respond in some way. try getting that kind of direct action from a social post without paying for ads!
According to Statista, around 43% of global internet users are using ad blocking software. That's 900 million to 1 billion (yes billion!) people who may never see your paid ad.
Flyers, on the other hand, don't get blocked. Either delivered straight into your customer's hands or delivered through their door, flyers are able to bypass the overwhelming digital clutter.
There's something about that tangible nature of print marketing that speaks to consumers in a way digital just can't match. Neuroscience back this up: A study by Temple University found that physical ads trigger more brain activity in areas associated with value and desire, and leave a stronger emotional response than digital.
Holding a flyer adds a layer of credibility and trust that screen-based content can't always imitate.
One of the best things about flyer marketing is that it's budget-friendly. Depending on size, paper type, and print quantity, a typical flyer can cost pennies. Even premium finishes and designs stay competitive when you print at scale.
Our print experts at Precision Proco make print advertising super easy and highly effective. With targeted direct mail, our "In The Moment Marketing" strategy has revolutionised traditional print efforts to support you in creating highly personalised, timely and eco-friendly comms en masse.
With an industry leader like us on your side, we can make your print marketing efforts so good you'll be miles ahead of the competition. To find out more about what makes us different, please contact us today.